The Irvine Tip of the Day: Images

(reprinted from February 7, 2017 Irvine)
A picture is worth a thousand words, or so they say, but at the very least, a snappy little image can certainly enhance your The Irvine post. To get the most out of your post, we have some handy-dandy tips to share.

Image Choice – Choose carefully 

  • Make a statement with photography. If you’re using photos, try paring down the color in the surrounding design to make the images the central focus. You don’t have to be a photographer in order to get professional quality photos. There are a number of stock photography websites to choose from, like UnsplashStocksyNew Old StockCan Stock Photos and Little Visuals.
  • Avoid excessive text in the images you submit. Due to the small size of images, such text rarely reads well. Take a look back through a few editions of The Irvine and think about what images work well and which images are hard to read.

Image Size – Smaller is better

  • Make sure your images are sized correctly to avoid squishing or stretching. Include only the most essential images to keep the file size down. Most images in The Irvine are displayed no larger than 200 pixels wide, so plan accordingly. Complex or cluttered images are not ideal because of the small size.

Image File Type – No PDFs Please 🙂

  • JPG, JPE, JPEG, GIF, PNG, and BMP files are safe for campaigns. PDF, PSD, and AI file types cannot be used as images in a campaign because most browsers cannot display them.

Image Prep – Web-Ready

  • Taking the time to prepare images yourself will give you a better sense of how they will look in The Irvine. Web-ready images are typically 72 dpi while print images are 150 dpi or more. Please try to prepare and submit images no larger than 72 dpi and 200 pixels wide. PicMonkey is a great, free online image editing tool to help you prepare your images.
  • And don’t forget, Agnes Scott students, faculty and staff have access to, so if you want to learn more about preparing images for display on the web, it’s a fantastic resource!

Remember, images may not be submitted in place of text for the content of your The Irvine post. PDFs, Word documents and PowerPoint slides will not be accepted as images for submissions.

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